Charge of an IDEA

An idea, goes a popular ad of a mobileservice provider, can change your life. But how difficult is it to hit upon an idea as I have found it time and again. Writing this blog with a vacuum in mind and a void in soul isn't going to be easy. That's where I need the ideas.
Am I not reading books, or those anti-establishment editorials, or have I completely disassociated myself with literature so as not to bathe in ideas? Its extravagance baffles me now, its rarity is puzzling and the very idea that it's scarce scares me. I turn to morning newspapers or those endless news breaking bulletins to be intimidated by the idea that so much idea or the lack of it has gone into the making of reels and tapes.
well, it's about the idea and not the lack of it (excuse me for digressing) but I can, as of now, only track the endless streams of thoughts and notions hitting a cul de sac. The ephemeral is troubling me again. It should have sustainable value as I have found out from my temporary brushes with several ideas. And for those ideas to keep going, passion is ideal fuel. Well, it seems that I have run out of that steam and my ideas evaporate without much consequence.